The musculoskeletal vertical is integrated, centralized, ubiquitous, profitable and perfectly suited for digital innovation due to its highly technical nature.
It is a perfect environment in which to introduce, test and deploy new ideas in part because of the short cycle time for clinical outcomes and the healthy population it addresses.
For those looking for a digital health strategy, focusing scarce resources in orthopedics may be an excellent way to test ideas prior to a broader roll out.